{"id":15943,"date":"2024-06-30T22:23:41","date_gmt":"2024-06-30T20:23:41","guid":{"rendered":"https:\/\/www.fbm.nl\/4-principles-for-a-successful-buy-and-build-strategy\/"},"modified":"2025-09-08T17:03:56","modified_gmt":"2025-09-08T15:03:56","slug":"4-principles-for-a-successful-buy-and-build-strategy","status":"publish","type":"post","link":"https:\/\/www.fbm.nl\/en\/4-principles-for-a-successful-buy-and-build-strategy\/","title":{"rendered":"4 principles for a successful &#8216;buy and build&#8217; strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15943\" class=\"elementor elementor-15943 elementor-13263\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-819c1db e-flex e-con-boxed e-con e-parent\" data-id=\"819c1db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6f727 elementor-widget elementor-widget-text-editor\" data-id=\"bd6f727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The basis of a &#8216;<strong><a href=\"https:\/\/www.fbm.nl\/en\/what-is-a-buy-and-build-strategy\/\">buy and build<\/a><\/strong>&#8216; approach seems simple; merge a number of companies that fit well together, and the combination is worth more than the individual parts. However, merging companies is no easy task. From <strong><a href=\"https:\/\/hbr.org\/2018\/10\/one-reason-mergers-fail-the-two-cultures-arent-compatible\">research<\/a><\/strong> shows that a large proportion of mergers and acquisitions fail because management fails to bridge cultural differences, among other things, and has to contend with staff departures due to unrest and dissatisfaction. Culture eats strategy for breakfast&#8217; is a well-known saying that relates to this. The key question that must therefore always be asked is: does the company fit strategically, financially and culturally with my current business and what value can it add?    <\/p><p>Therefore, to make a &#8220;buy and build&#8221; strategy a success in practice, the following 4 principles are important:<\/p><ul><li>Clear strategy and vision<\/li><li>Strong management team<\/li><li>Scalable business model<\/li><li>Fragmented market<\/li><\/ul><p>These principles can really be seen as hard preconditions for success. We therefore discuss them in more detail below. <\/p><h4><strong>Strategy and Vision<\/strong><\/h4><p>The starting point of a successful buy and build is a clear strategy and vision, focused on value creation. Questions that must be answered around the strategy and vision include: <\/p><ul><li>How is the market divided and in which market segments do we want to grow?<\/li><li>What competitive position do we want to take after implementation?<\/li><li>What are opportunities and shortcomings in our portfolio, services and expertise?<\/li><li>What geographical areas are strategically important to us?<\/li><li>Do we want acquired companies to integrate, or operate stand-alone?<\/li><li>How can we take advantage of economies of scale and synergies?<\/li><\/ul><p>Strategic reasons for a &#8220;buy and build&#8221; could include:<\/p><ul><li>Standardization<\/li><li>One-stop-shop<\/li><li>Digitization<\/li><li>Pooling of expertise<\/li><li>Growth through acquisitions<\/li><li>Increasing competition<\/li><li>Chain formation<\/li><\/ul><h4><strong>Strong management<\/strong><\/h4><p>Integration of acquired companies should not be underestimated. A strong management team with a proven track record of acquisitions and integrations is therefore essential to the success of a &#8220;buy and build. <\/p><p>Purchasing a business is only a small step in the <strong><a href=\"https:\/\/www.fbm.nl\/en\/value-creation-through-a-buy-and-build-strategy\/\">value creation process<\/a><\/strong>. It is precisely the integration phase, which comes after every transaction, that is essential. As stated earlier, bringing different corporate cultures together is a challenge that cannot be underestimated. Leadership and experience are needed to point the faces of both companies in the same direction. Once the staff sees the value of the combination and is willing to make adjustments, the challenge of joining forces and creating synergies begins.    <\/p><h4><strong>Scalable business model<\/strong><\/h4><p>With strong management and a clear strategy, value creation is possible in many different areas. For example, depending on the situation, the following economies of scale and synergies can be realized. <\/p><p>Some examples of synergy:<\/p><ul><li>More effective use of staff personnel<\/li><li>Knowledge Sharing<\/li><li>Housing and facilities<\/li><li>Cross-selling<\/li><li>More customers and segments<\/li><\/ul><p>Some examples of economies of scale include:<\/p><ul><li>Improving bargaining power<\/li><li>Deploying technology on a broader scale<\/li><li>Strengthening competitiveness<\/li><li>Quality of personnel<\/li><\/ul><h4><strong>Fragmented market<\/strong><\/h4><p>In a fragmented market, there is much room for <strong><a href=\"https:\/\/www.fbm.nl\/en\/what-is-market-consolidation\/\">market consolidation<\/a><\/strong> provided there are companies operating that offer similar services or products. Consolidate literally means to merge. Market consolidation occurs when firms merge through mergers and acquisitions, reducing the total number of providers in the market.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4eef6f0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4eef6f0f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ba5d3d\" data-id=\"67ba5d3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57a86a4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a86a4d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e2ee8e0\" data-id=\"5e2ee8e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f7bdd80 elementor-widget elementor-widget-heading\" data-id=\"5f7bdd80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">e-Book: Buy and Build<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b137ce elementor-widget elementor-widget-text-editor\" data-id=\"65b137ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sometimes 1 + 1 = 3, in which case a so-called &#8220;buy and build&#8221; strategy can be interesting. In a &#8220;buy and build&#8221; strategy, growth and long-term value are realized by acquiring and merging companies.<\/p><p>A &#8220;buy and build&#8221; offers many opportunities but also has risks. It is therefore essential to carefully weigh strategic choices in advance. This handbook gives you tools to get you started in making these trade-offs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62a716d7\" data-id=\"62a716d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74e5c799 elementor-widget elementor-widget-heading\" data-id=\"74e5c799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">e-Book: Buy and Build<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2879ad2a elementor-widget elementor-widget-hubspot-form\" data-id=\"2879ad2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 144760600,\n\t\t\t\t\t\t\t\t\tformId: \"6dce7df4-3391-49ae-8687-6b201df72891\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777442887000-1724172786\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777442887000-1724172786\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e9e48 elementor-widget elementor-widget-text-editor\" data-id=\"19e9e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This form is subject to our privacy policy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The basis of a &#8216;buy and build&#8216; approach seems simple; merge a number of companies that fit well together, and the combination is worth more than the individual parts. However, merging companies is no easy task. From research shows that a large proportion of mergers and acquisitions fail because management fails to bridge cultural differences, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[97,104,101],"tags":[91,107],"class_list":["post-15943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-buy-company","category-invest","tag-buy-company","tag-invest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 principles for a successful &#039;buy and build&#039; strategy - FBM Corporate Finance<\/title>\n<meta name=\"description\" content=\"Therefore, to make a &quot;buy and build&quot; strategy a success in practice, the following 4 principles are important:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbm.nl\/en\/4-principles-for-a-successful-buy-and-build-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 principles for a successful &#039;buy and build&#039; strategy - FBM Corporate Finance\" \/>\n<meta property=\"og:description\" content=\"Therefore, to make a &quot;buy and build&quot; strategy a success in practice, the following 4 principles are important:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fbm.nl\/en\/4-principles-for-a-successful-buy-and-build-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"FBM Corporate Finance\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-30T20:23:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T15:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fbm.nl\/wp-content\/uploads\/2024\/06\/buy-build-strategy.jpg?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"1022\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bob Oord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob Oord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.fbm.nl\/en\/4-principles-for-a-successful-buy-and-build-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.fbm.nl\/en\/4-principles-for-a-successful-buy-and-build-strategy\/\"},\"author\":{\"name\":\"Bob Oord\",\"@id\":\"https:\/\/www.fbm.nl\/en\/#\/schema\/person\/e4f855129b13737d8d2b035666dcad03\"},\"headline\":\"4 principles for a successful &#8216;buy and build&#8217; 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