{"id":15947,"date":"2024-06-30T22:11:26","date_gmt":"2024-06-30T20:11:26","guid":{"rendered":"https:\/\/www.fbm.nl\/buy-and-build-platform-or-cluster-approach\/"},"modified":"2025-09-08T17:04:27","modified_gmt":"2025-09-08T15:04:27","slug":"buy-and-build-platform-or-cluster-approach","status":"publish","type":"post","link":"https:\/\/www.fbm.nl\/en\/buy-and-build-platform-or-cluster-approach\/","title":{"rendered":"Buy and build: platform or cluster approach?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15947\" class=\"elementor elementor-15947 elementor-13257\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d98fec0 e-flex e-con-boxed e-con e-parent\" data-id=\"d98fec0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c985674 elementor-widget elementor-widget-text-editor\" data-id=\"c985674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A &#8220;buy and build&#8221; strategy can take several forms. Broadly speaking, we distinguish the cluster approach and the platform approach. <\/p><h4>Clustering<\/h4><p>In a cluster approach, acquired companies are incorporated into a new group holding company and then continue to operate independently. The trade names and incumbent managements are retained. By operating within a group, the acquired companies can mutually benefit from economies of scale and synergy.  <\/p><h4>Platform approach<\/h4><p>In a platform approach, a specific company is forms the basis for the growth plan. To this, the other companies are added. The platform company often has a good market position in an attractive sector. In addition, it has good internal processes, is often ahead in the field of digitalization and has a strong management team. Companies with specific characteristics are often added to the platform company. Think of companies with a specific place in the supply chain, a certain expertise, or companies that serve a specific niche. These companies are called &#8220;add-ons.      <\/p><h4>Add-ons<\/h4><p>The selection of (potential) acquisition candidates, or &#8220;add-ons,&#8221; will be based on the strategy of the platform company. Realizing the intended economies of scale will play an important role. For example, companies to be acquired may meet the following criteria:  <\/p><ul><li>Providing complementary products and services.<\/li><li>Direct competitors to gain market share.<\/li><li>Serving other (complementary) market segments.<\/li><li>Activities in other geographical areas.<\/li><li>Possession of certain Intellectual.<\/li><li>Proprietary rights (for example, a particular technology or patent) that can be used for multiple holdings of the platform company.<\/li><li>Possession of certain expertise.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8299d27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8299d27\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36b26247\" data-id=\"36b26247\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-489bdb47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"489bdb47\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c5d0901\" data-id=\"6c5d0901\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21ced21b elementor-widget elementor-widget-heading\" data-id=\"21ced21b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">e-Book: Buy and Build<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3639d9d elementor-widget elementor-widget-text-editor\" data-id=\"3639d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sometimes 1 + 1 = 3, in which case a so-called &#8220;buy and build&#8221; strategy can be interesting. In a &#8220;buy and build&#8221; strategy, growth and long-term value are realized by acquiring and merging companies.<\/p><p>A &#8220;buy and build&#8221; offers many opportunities but also has risks. It is therefore essential to carefully weigh strategic choices in advance. This handbook gives you tools to get you started in making these trade-offs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f8df65\" data-id=\"7f8df65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-160c749a elementor-widget elementor-widget-heading\" data-id=\"160c749a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">e-Book: Buy and Build<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e961158 elementor-widget elementor-widget-hubspot-form\" data-id=\"5e961158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 144760600,\n\t\t\t\t\t\t\t\t\tformId: \"6dce7df4-3391-49ae-8687-6b201df72891\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1778937960000-2242792577\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1778937960000-2242792577\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2729c2f elementor-widget elementor-widget-text-editor\" data-id=\"2729c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This form is subject to our privacy policy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A &#8220;buy and build&#8221; strategy can take several forms. Broadly speaking, we distinguish the cluster approach and the platform approach. Clustering In a cluster approach, acquired companies are incorporated into a new group holding company and then continue to operate independently. The trade names and incumbent managements are retained. By operating within a group, the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[97,104,101],"tags":[91,107],"class_list":["post-15947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-buy-company","category-invest","tag-buy-company","tag-invest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buy and build: platform or cluster approach? - FBM Corporate Finance<\/title>\n<meta name=\"description\" content=\"A &quot;buy and build&quot; strategy can take several forms. 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